JPI Healthcare Solutions is an X-ray imaging solutions provider, offering value-added solutions that are designed to fit the needs of medical practitioners such as Orthopedic Surgeons, Chiropractors, Hospitals, Imaging Centers, Podiatrists and Veterinarians. With their parent company in South Korea, this U.S. Distributor asked me to translate the visuals from the JPI Korea website into a cohesive brand identity throughout their collateral. After analyzing the website, I created a library of geometric backgrounds to be used in the headers or footers of their collateral and layered them with mildly refreshed branding treatments. I also took care in use of the limited color palette, and introduced imagery that connected with their target audience.

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