Medicx, a prominent healthcare and technology marketing and analytics firm, leverages state-of-the-art technologies to enhance ROI on digital advertising initiatives for pharmaceutical and healthcare brands. They approached me to create an ebook tailored for their pharmaceutical clientele, aimed at educating them about cookieless marketing. As they were undergoing a rebrand, they sought for this ebook to serve as a bridge from their current brand to the new one. I began the project by designing a library of supplementary elements to complement their existing brand guidelines. This groundwork laid the foundation for the design of the ebook itself.
