Ice Sleeve wanted to approach retailers like CVS and Walgreens to purchase their Hot-Cold Therapy wraps and needed packaging to show what the product would look like hanging on their shelves. Minimal and white was the desired look and feel. I partnered with a copywriter to write the packaging copy so that I could focus on design. Since the product wraps around a shoulder (or a bicep, or a calve, etc), it made sense to wrap graphics around the sides
