Apella Capital wanted to run a Facebook ad campaign to promote a webinar for one of their financial advisors. The objective was to learn more about Facebook advertising by developing a structured weekly campaign around a single event. The first ad displayed below (top Image) was shown to both cold and warm audiences, while the second (bottom image) was shown only to our existing customers utilizing Facebook's custom audience tool. My role was to develop an audience profile, find imagery that fit within the profile, design the advertisement and execute them to Facebook using a third-party service called Ad Espresso. We learned a lot from this campaign and I took the lead on creating a report capturing of our key discoveries.
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