As part of my work with Apella Capital, I developed a targeted Facebook ad campaign and created original social media content.
Ad Campaign
This ad campaign promoted a webinar for one of their financial advisors. The work involved developing audience profiles, selecting appropriate imagery, designing the ads, and executing the campaign using Ad Espresso. By targeting both cold and warm audiences through Facebook’s custom audience tools, we gained valuable insights, which I captured in a detailed report summarizing our key discoveries.
Organic Posts
These organic social media posts were crafted to inform, inspire, and engage Apella Capital's audience.
