Jumo Health is a Patient Experience Organization (PXO) focused on improving how patients and caregivers understand and participate in clinical trials. By combining behavioral science, data insights, and communications, Jumo creates educational resources and engagement programs that help participants feel informed, confident, and supported throughout the clinical trial journey. Over a four-month period, I partnered with Jumo’s marketing and creative leadership team to evolve the brand, develop a range of brand and marketing materials that support this mission, and strengthen the company’s visuals across campaigns, events, print, digital, website, and social channels.
Brand Elements
I supplemented the brand identity with a set of repeatable brand elements, including image containers, background patterns, and accent shapes. I also built out an image library of human experiences that were authentic, organic and unmistakably human.
Avatars
I created a base avatar using sharp lines and angles combined with rounded corners used sparingly. I then used generative AI to add the brand's circular pattern to the hair and clothing. I then used the AI to scale production, creating a series of Avatars based on the compiled image. I then brought the images back into Illustrator for manual refinements on colors and line weights.
