Motorq is a leading SaaS provider of connected car data analytics solutions to enterprises and automotive OEMs. A previous designer had designed their website as the primary extension of the brand. I was tasked with utilizing the website as my reference for developing the brand through a number of deliverables such as print ads, blog images and social assets.
Motorq needed a print advertisement to reintroduce the hardware-free benefits to the connected fleet market. I was supplied with all of the copy, and I customized the illustration while designing the ad in accordance with the brand.
Motorq asked me to source or create illustrations in the same style as their current brand. I often needed to build custom illustrations using two or more sourced vector files and, on occasion, add to the illustrations with my own creations to better relate to the blog content. I then took things to the next level by restricting the color palette to a core set of primary, secondary and background colors, and used that palette to recolor the illustrations.
Linkedin Cover Image
Motorq asked me to create a cover image for their profile page. I developed a wall-paper pattern of passenger vehicles with map pins above them symbolizijng Motorq's primary value prop.