Point Predictive simplifies loan approvals for lenders through a unique combination of artificial and natural intelligence, supported by decades of risk management expertise. They needed a design for their annual Auto Lending Fraud Trends Report following their brand guidelines, which consisted of colors, typography, and their logo. Seeking a report that was clean, modern, and informative, I started by creating a library of elements that complemented each other and could be used consistently throughout. I fully utilized their simplified palette, introducing flat color shapes and fields of color. The outcome was a robust report that captivated their audience.
