Propark America is a national parking management company headquartered in Hartford, CT. The company asked me to create new signage for their parking garages and lots nationwide. They wanted to abandon their old signage, which was dark, dated and cluttered. They wanted the new signage to catch your attention quickly and the design needed to be unique to a ProPark garage or lot. After conducting some research on the competitor landscape, as well as their own locations, I had explored dozens of concepts and presented the four best ones to the client. The below was used as the template for all of their signs nationwide because of its simplicity and broad market appeal.
