Apella asked for an original concept for their retirement campaign, steering away from the tired imagery of senior couples walking on a beach. Collaborating with the copywriter, we introduced a unique angle with the headline "How do you like your pasta?"—contrasting canned SpaghettiOs with a gourmet pasta dish. This was followed by "How do you like your beef?" and "How do you like your fish?"
Using AI to generate images, and Photoshop for further image manipulation, I created the visuals you see here. This innovative campaign effectively captured attention and stood out in the market.
