In 2020, fitness studios needed innovative marketing ideas amid the pandemic. Concurrently, Michelob ULTRA positioned itself as the beer for health and fitness enthusiasts. Partnering with Boutique Fitness Solutions (BFS), representing a network of studios in Michelob Ultra's demographic, we seized the opportunity to support 20 BFS studios in the Northeast. This strategic move allowed Michelob ULTRA to enter the boutique fitness industry. Guided by Mosaic, Michelob Ultra's integrated marketing agency, I worked with a copywriter and designed a full set of creative marketing assets used in BFS's northeast region.
