At SCIEX, 'The Power of Precision' embodies a commitment to delivering unmatched accuracy and reliability in capillary electrophoresis and mass spectrometry solutions. By enabling scientists and lab analysts to achieve precise results, SCIEX plays a critical role in advancing research, drug development, environmental testing, and forensics. As the design consultant for the Americas Marketing Team, I helped bring 'The Power of Precision' to life through targeted design support for key sales and marketing initiatives. I adapted the evolving global brand identity through a variety of projects, including brand development, print collateral, digital campaigns, event graphics, promotions, social content, video art direction, and storyboarding.
Campaign Assets
Campaign design allowed greater creative flexibility within SCIEX’s established brand guidelines. While maintaining consistency with brand colors, typography, and logo usage, I developed custom visuals for email headers, landing pages, interactive presentation and video covers, and social media assets.
Sell sheets
Sell sheets followed SCIEX’s established brand guidelines more closely, maintaining consistency in typography, color, and overall visual identity. These examples showcase different iterations of the brand’s visual elements while keeping the design cohesive and recognizable.
Event Graphics
One of dozens of event graphics I designed annually for SCIEX, this large-format wall graphic followed the established brand aesthetic, incorporating its signature modular design. I introduced a word cloud concept, integrating scientific terms and messaging into the modular layout to break up the central image and create a more dynamic visual composition.
Art Direction
I led the creative development of this animated video, from initial concept through final production. My role included sourcing and hiring the animation vendor, creating storyboards, providing art direction, and overseeing the project to ensure the finished video aligned with SCIEX’s brand and creative objectives.
